BAFFIN RENEWS PRESENCE IN SPRING LIFESTYLE MARKET WITH NEW RUBBER BOOT FOR WOMEN
STONEY CREEK, ON (May 29, 2023) – Canadian footwear brand Baffin will renew its presence in the Spring lifestyle category with the launch of BROOK, a rubber boot for women, launching Spring 2024. This launch marks an exciting stride for Baffin, whose heritage is rooted in the manufacturing of rubber boots in Canada.
A leader in technically advance footwear, Baffin’s current Spring collection features utility products for the outdoor, hunt and fish and industrial categories. Taking cues from the Baffin community, including employees, media members and customers, BROOK was created in response to the call for an on-trend lifestyle boot that meets the quality level of Baffin footwear.
Baffin’s expertise in the technical essentials of a boot to protect from diverse climates and dedication to real-world testing products around the globe, has provided customers with the confidence they need to achieve the extraordinary. By combining Baffin’s proven technology (found in comprehensive utility styles) with fashion forward styling, BROOK provides the same exceptional protection from the elements that Baffin is known for to the customer who needs to work, play and function in the wettest of environments.
The boot of choice for varied, diverse lifestyles, BROOK adapts with your needs to transition from a fashion forward accessory to a utility product. From city streets to country creeks, at a cottage by the lake or a farm in the Prairies, BROOK will keep you in step, wherever your day may lead.
“Since 1979, Baffin has been committed to producing high-performance footwear that can withstand the most extreme conditions. Simply put, the cold is what we know. But the cold comes in many forms,” says Jessica Liut, Director, Marketing at Baffin. “Whether you’re trekking the Arctic, reeling in your latest catch or simply commuting in wet weather, we all need protection against the elements. That’s why we are excited to expand our offerings in Spring 2024 and renew our presence in this category. We look forward to keeping even more customers comfortable, dry and warm throughout their everyday adventures – no matter what that may be.”
Manufactured in Baffin’s 166,000 square foot Canadian production headquarters, BROOK features a tall, lightweight, and flexible fully moulded Thermoplastic elastomer (TPE) compound upper and is made with all vegan compounds. These durable rubber boots have a removable, multi-layer insole featuring Thermaplush™ for added comfort and are designed to keep customers dry and warm in wet environments.
Proven by Baffin around the Great Lakes, parks and city streets, BROOK is Real-World Tested™* (RWT™) Elemental Rated. Designed for foundational and functional performance for the active lifestyle, BROOK is made to keep the elements out – where mud, rain and wet conditions may be present.
BROOK is classified as B-Tek™ Dry Waterproof, an impervious to water technology, offering the maximum level of wet protection. This category of advanced waterproofing provides water guard in the wettest of conditions – allowing for full submergence where needed. BROOK is waterproof from the base through to the collar and protects from wetness at depths for extended periods of time.
Available in four fashionable colourways, a mix of classics with trend inspired options; BROOK will come in a modern spin on a neutral palette for spring: Desert Tan, Champagne White, Sea Green, and Onyx Black.
BROOK will go to market in Spring 2024 through Baffin.com and outdoor retailers in North America and will be available in women’s size 5 – 10.
*Real-World Tested™ (RWT™) level evolution is a vehicle to bridging the gap between product and application. RWT™ is a system which helps to recommend cold comfort levels associated with Baffin footwear. Each level has been determined by extensive use of Baffin product in real-world application on expeditions and jobsites around the world.
FOR MORE INFORMATION, PLEASE CONTACT:
Renee Denomme
Media Relations Specialist
(905) 941-2111
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Baffin Ltd. is an innovative, leading outwear company based in Stoney Creek, Ontario, Canada with a core focus on technically advanced, innovative footwear and high-performance apparel. Baffin designs, develops, and field tests footwear in the most demanding environments on the planet and is focused on being a global leader in footwear within the Outdoor, Industrial and Hunt and Fish categories. Baffin Ltd. is a wholly owned subsidiary of Canada Goose Holdings Inc.
