MACHU PICCU

In 2010, Paul and his wife Luisa trekked to Machu Picchu in Peru.  Another “vacation” with the Chief Testing Officer!  This trip afforded Paul the opportunity to test a new concept for a footwear series.  

While it was not one of his more extreme trips, it was an important one nonetheless.  Baffin was working to expand into more all-season footwear and Paul brought a prototype along with him.  The prototype succumbed to the rugged trails and split open at the sole.  

While some may have seen this as a failure – Paul viewed it as an opportunity – for this allowed him to see first hand what needed improvement.  He made the necessary adjustments, and this real-world test contributed to what we now know as the Softshell Series - one of Baffin’s top selling categories.